Boosting Value for Your PR Firm

There is a right way to build a firm’s value. There is a formal process that works. The hardest step for most firms is the very first, most critical one: shifting the mindset of managing the firm as if it were to be sold tomorrow to an outside buyer. This mindset shift is critical. It gives the agency owner(s) the highest-valued end game to work toward.

Without this mindset, owners don’t plan realistically for their exit strategy — and...

Are You Eligible for an R&D Tax Credit?

R&D tax credits can be confusing, especially in the United States. With new laws coming into effect every year for the past decade, some businesses may be uncertain about what benefits they can receive from the government.

Let's take a look at what R&D tax credits are available, and try to clear a few things up!

What Counts as R&D?

Nearly any sort of time, money, or resource that is spent with the goal of improving and advancing a company’s products...

The Simple Guide to Charging Rush Fees

If you're an agency, designer, consultant, or almost any type of professional, it's nearly impossible to perform work that is fast, cheap, and high quality. At best, you can only offer two of three.

The team at Fuze Branding does a nice job of explaining this concept:

Here's the catch: When you accept a request to complete a project on a tight timeline ("we needed this yesterday!"), you still need...

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