Category: PR

06/15/2022

Operate Your Firm Like Your Life Depends On It: Because It Does

The smell hits you before you walk into the room. It’s the quarterly financial review where leaders take turns presenting...

05/31/2022

Against All Odds: How Accurate Data Helps PR Firms Nail Their Forecasts

05/11/2022

7 Signs You’re Ready to Hire New Employees to Support Your PR Business

04/15/2022

Overservicing: A Death by a Thousand Cuts

Picture it. A brilliant young PR account manager keels over from cardiac arrest at the ripe old age of 32....

10/22/2018

How to Avoid Over-Servicing Clients in a 24/7 World

07/24/2018

Why Measuring Results Is Not Enough

02/02/2018

Everything You Need To Know About Billing Rates (and then some)

Billing rates. The two words that can make anyone squeamish. Visions of blurry numbers and snippets of old advice merge...

09/25/2017

How to Negotiate with Clients

Some people enjoy negotiating with clients. Then there's everyone else. Haggling over deliverables, pricing, deadlines, and content can keep even the most seasoned business owners up at night. Fear not! We've put together a handful of tips help guide you through client negotiation.

10/21/2016

The Good Kind of Non-Billable Hours

If managing employee utilization is all about making sure employees are working enough billable hours, how are you supposed to...

10/12/2016

Tips to Choose Technology with Agility in Mind

08/11/2016

Boosting Value for Your PR Firm

There is a right way to build a firm’s value. There is a formal process that works. The hardest step...

06/09/2016

Why Agencies Should Track Time

We’ll be honest. We thought all agencies tracked time. But it turns out they don’t. Some agencies rely on their gut — rather than data — to manage operations. And they're leaving a lot of money on the table.