PR tips for agencies focused on their bottom line.

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Everything You Need To Know About Billing Rates (and then some)

Billing rates.

The two words that can make anyone squeamish. Visions of blurry numbers and snippets of old advice merge together into a traumatic reel.

When it comes to calculating billing rates, hourly rates have conventionally been determined to be 3x or 4x wages. Now that's quite a wide span, which makes it difficult to predict profitability accurately.

There are plenty of other issues with the lax way managers try to make...

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How to Negotiate with Clients

Some people enjoy negotiating with clients. Then there's everyone else. Haggling over deliverables, pricing, deadlines, and content can keep even the most seasoned business owners up at night.

Fear not! We've put together a handful of tips to help guide you through client negotiation.

Start with a Good Relationship

Whether you are working with a new client, or on your 100th call with someone you’ve been doing business with for years, there’s nothing more important than building and...

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The Good Kind of Non-Billable Hours

If managing employee utilization is all about making sure employees are working enough billable hours, how are you supposed to assess non-billable work?

While non-billable hours do not directly generate revenue, certain types of non-billable work are critical to ensuring an organization's growth and survival.


Searching for and interviewing quality candidates can be challenging for a business of any size. But if you’re going to grow, you’ll need to bring new talent onto your team. These potential...

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The Must-Have Tools to Run Your Digital Agency Like a Boss

The key to running a successful agency is to not let it run you. Your job — in addition to providing great value for your clients — is to make sure that operations, billing, HR, etc., are working like a well-oiled machine.

We’ve put together a list of tools and technology to help you focus on the things that make your agency successful and stay focused on your customers.

Time Tracking Software

As a digital agency, it all boils down...

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Boosting Value for Your PR Firm

There is a right way to build a firm’s value. There is a formal process that works. The hardest step for most firms is the very first, most critical one: shifting the mindset of managing the firm as if it were to be sold tomorrow to an outside buyer. This mindset shift is critical. It gives the agency owner(s) the highest-valued end game to work toward.

Without this mindset, owners don’t plan realistically for their exit strategy — and...

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The Simple Guide to Charging Rush Fees

If you're an agency, designer, consultant, or almost any type of professional, it's nearly impossible to perform work that is fast, cheap, and high quality. At best, you can only offer two of three.

The team at Fuze Branding does a nice job of explaining this concept:

Here's the catch: When you accept a request to complete a project on a tight timeline ("we needed this yesterday!"), you still need...

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Why Agencies Should Track Time

We'll be honest. We thought all agencies tracked time. But it turns out some don't. Some agencies rely on their gut -- rather than data -- to manage operations, budgets, and employee performance. Can it work? Running an agency without tracking time? Sure, it's technically possible, but it's definitely not ideal. Especially for those agencies looking to exit, looking to grow, or looking to increase profitability.

Common Excuses for Not Tracking Time It's Not Part of Our Culture

Certain organizations feel that...

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3 Ways to Reduce Over Servicing for PR

Agency work isn’t easy. Clients can be demanding, and account executives want to do everything they can to keep their customers happy. But with an average billing rate of $183/hour, the costs of performing unpaid client work add up quickly.

We’ve put together a few tips to help you and your team stay on track.

1. Measure Employee Utilization Mr. Cuddles bills $183 a meower

Employee Utilization is a measure of how effective your employees are at...